On Drop The Lo, a free community listing is available for qualifying free public events at no charge, while a paid listing costs $25 per event (tax included) and promotes events — including ticketed ones — on the calendar, with an optional one-time $50 upgrade that adds a ticket/RSVP link. The right choice depends on what kind of event you are running: community events that are free to attend belong on the free listing; events you are promoting to draw a crowd — especially anything ticketed — belong on the paid listing. This article lays out both, plainly.
Drop The Lo is a nationwide event-discovery platform where people check what’s happening, where, and when — and where promoters and venues list and promote events through a self-checkout at www.dropthelo.app. Wherever you go, check Drop The Lo.
The Free Community Listing: What It Is (and Isn’t)
The free community listing exists for events that cost nothing to attend. It is for community festivals, free public gatherings, and public celebrations — the events that make a city feel alive — and it is available at no charge to organizers of qualifying free public events.
How it works:
- Free to apply, free to list. There are no fees, no checkout, and no payment step — a community listing is completely free for the organizers of a qualifying free public event.
- Submitting is simple. You fill in your event details on the list-your-event page and submit the application — including a free option for community events.
- It is reviewed before it goes live. Free listings are reviewed, like paid ones, so the calendar stays free of spam and incomplete listings.
Getting a free listing is about what your event is, not about who you know. If it is free, public, and community-focused, it belongs on the calendar — and there is no charge for it.
Choose the free listing if: your event is free for the public to attend, community-oriented, and you want it on the calendar so local people can discover it.
The Paid Listing: What You Are Paying For
The paid listing is for events you are actively promoting to draw a crowd, including ticketed events. It puts your event on the calendar through the self-checkout, and it is reviewed before it goes live, just like a free community listing.
What the paid listing covers:
- Promoting your event on the calendar. A paid listing is $25 per event, tax included, and it promotes your event — including ticketed ones — on the calendar where people browse for plans.
- Your event stays live until it happens. No need to renew or chase it down. Your event is listed when people check the calendar for a night out.
- You reach people looking for plans. Drop The Lo is where people browse for what to do, and your listing appears in front of that audience.
- Optional ticket-link upgrade. If you sell tickets or take RSVPs, a one-time $50 upgrade adds a ticket/RSVP link directly to your listing, so the people who find your event can act on it right there.
Choose the paid listing if: you are promoting an event to draw a crowd — a club night, a comedy show, a DJ set, a ticketed performance, a recurring weekly event you want new faces at — and being found by people planning their night out is worth $25.
Side by Side: Free vs. Paid
| Free Community Listing | Paid Listing | |
|---|---|---|
| Price | $0 | $25 per event, tax included |
| For | Qualifying free public events | Any event, including ticketed events |
| How to submit | Application | Self-checkout |
| Reviewed | Yes | Yes |
| Ticket/RSVP link | No | Optional, one-time $50 |
| Best for | Community festivals, free public gatherings | Promoters, venues, DJs, comedians, ticketed shows |
The Honest Way to Choose
Ask one question: is attending my event free, and is it for the community? If yes, apply for the free listing — that is exactly what it is for. If people pay to get in, or you are a venue or promoter working to fill a room, the paid listing is the tool built for you, and $25 — less than the value of a couple of guests through the door — puts your event where people are actively looking.
One more consideration for recurring events: a weekly night listed consistently builds recognition over time. People browsing their city start seeing your night as part of the landscape. That compounding effect is where a per-event listing earns its keep most clearly.
Whichever lane fits, the step is the same place: head to Drop The Lo to check out a paid listing, or apply for the free community listing if your event is free and public.
List your eventFrequently Asked Questions
How much does it cost to list an event on Drop The Lo?
Listing an event costs $25 per event, tax included, through the self-checkout at dropthelo.app. Qualifying free public events can be listed at no charge through the free community listing.
What is the difference between the free and paid listings on Drop The Lo?
The free community listing is for qualifying free public events and is submitted by application. The paid listing, at $25 per event, promotes any event — including ticketed events — on the calendar and offers an optional ticket/RSVP link.
Can I add a ticket link to my Drop The Lo listing?
Yes. A one-time $50 upgrade adds a ticket/RSVP link to a paid listing.
Are Drop The Lo listings reviewed?
Yes. Both free community listings and paid listings are reviewed before they go live on the calendar.
Who should use the free community listing?
Organizers of qualifying free public events — such as community festivals and free public gatherings — should use the free community listing.